Brand Photoshoot for LIV Outdoor Clothing Fall 2021 Collection
We were excited to work with LIV Outdoor and be a part of their growing success. LIV Outdoor pledges to work with factories and partners who hold themselves to the same high standard of social and environmental ethics as we hold ourselves. This includes managing waste streams in a way mindful of future generations, helping to limit our footprint, as we seek to sustain a healthy planet for generations to come.
Our team was tasked with creating imagery for the upcoming 2021 Fall Collection. Keep in mind that when a Fall collection comes out, the images are usually captured in advance. We are based in Pheonix, so we were up against the searing August summer heat wearing hoodies and fleece.
What is a Brand Photoshoot?
When we say brand photoshoot, it covers a broad segment. In this case, we are shooting clothing, but we are also helping to shape the “feel” of the entire brand. Therefore, we are shooting on behalf of the whole brand itself, and not just a product.
What’s most important to us when conducting a brand photoshoot like this is delivering more than what our client expects. Fortunately, LIV was fantastic about giving us a direction but allowing us complete creative freedom.
What Gear I Used on this Shoot
Since this is an outdoor brand, and we are constantly moving from location to location, everything is captured using natural light. When needed, we had a reflector positioned to help feed some extra fill.
- Canon EOS R5 – Incredibly fast AF and those juicy Canon color tones.
- Canon RF 70-200mm f2.8 – Super sharp, insanely fast. Use anytime we need some tight shots or wanted to compress the image to give that sense of “feel” to the viewer
- Canon RF 24-105mm f4 – This is actually my most used lens. I love having the ability to punch in to 105mm, and also get some landscapes at 24mm. It’s also one of the cheapest, so that helps justify when I bang it around on backpacking trips.
- Peak Design CF Tripod – Most of my shooting was handheld until I also needed to be the model. In this case, I throw the camera on the PD Tripod, frame it up, set the R5 to a timelpase interval, and shoot!
- Peak Design Everyday Bag 20L – I like having the smaller footprint of the 20L on my back and am able to fit everything I need in it. I have used this bag exculsively for 5 years and it still perfroms like the day I got it.